50 Shades of Slay
The runway production's home — shows, talent, sponsors, gallery and SLAY TV on a stage-dark site she can update herself.
- My role
- Website design and development — rebuild, content tools and launch on the client's own domain.
- Built for
- Fashion & entertainment
- Project type
- Fashion & entertainment production website
- Built with
- PHP · MySQL · JavaScript · YouTube feed
The story
What problem existed, and what we built.
The problem
The site lived on Webflow with an Elfsight video widget that stopped updating and showed a usage warning, a gallery that didn't match her magazine's, and an affiliates list that needed to become sponsors.
What I built
A full rebuild on her own hosting in a stage-dark look: onyx and champagne gold, with her promo video playing behind the hero. Video is fed from her YouTube channel so new uploads appear by themselves, and every section is edited from LaTarsha Studio.
What it had to achieve
- Replace a video section that no longer updated
- Give team and sponsors one list she can edit
- Move the site off third-party builders she did not control
The customer's experience
A visitor lands on the show footage, sees when the next runway is, and can move to talent, events, the gallery or ticketing from one navigation bar.
What customers can do
- See the next show with a live countdown
- Browse talent, events, production services and the gallery
- Watch SLAY TV, fed from her YouTube channel
- Send a contact, subscribe or volunteer request
- Read the privacy policy and website terms
The owner & staff experience
She edits wording in place, manages the people and sponsor lists, and reviews form submissions in LaTarsha Studio alongside her other sites.
What the business can do
- Edit page wording by clicking it on the live page
- Manage team and sponsors from a supplied list
- Review form submissions, with spam held separately
- Schedule, archive, restore and duplicate content
How it works
Architecture & integrations.
How the application, data, access controls, and connected services work together.
Her own database and forms
Contact, subscribe and volunteer forms save to the site's own store first, with spam quarantined so real messages are easy to find.
Video that keeps itself current
SLAY TV reads from her YouTube channel, so new uploads appear without anyone editing the page.
Design decisions
The choices that shaped it — and why.
Runway after dark
Onyx, champagne gold and her own footage keep the site feeling like the show rather than a template.
One shared editing home
The site is edited from the same Studio as her other sites, so she learns one tool.
How it was built
Development process
- 1Reviewed the old site's gallery, video, team and affiliates sections
- 2Rebuilt the pages, forms and content tools on her hosting
- 3Moved the domain and verified every page and redirect
Technical overview
Technology & implementation
Technology stack
- PHP
- MySQL
- JavaScript
- YouTube feed
Implementation scope
Website design and development — rebuild, content tools and launch on the client's own domain.
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Read the case studyWant something like this for your business?
Tell me how your days go and what you'd like to stop doing by hand. I'll tell you honestly what would help.